The Marketing Manager Should View the Consumer As

question 36

Multiple Choice

The marketing manager should view the consumer as:

• A) a decision-making unit.
• B) a problem solver.
• C) being primarily concerned with economic factors.
• D) automatically responding in set ways to marketing stimuli.

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Definitions:

Vaginismus

A condition characterized by involuntary muscle spasms in the pelvic floor that can cause pain and interfere with sexual intercourse, examination, and tampon insertion.

Fear Response

The automatic and rapid reaction to perceived threats or danger, involving physiological, cognitive, and behavioral changes.

Clitoral Orgasms

Sexual climax resulting from stimulation of the clitoris, typically associated with sexual pleasure in women.

Sexual Gratification

The pleasure or satisfaction derived from sexual activities.