According to Your Textbook, One Reason Why Many Ads Try

question 184

Multiple Choice

According to your textbook, one reason why many ads try to play on our emotions is that

• A) techniques that play to our emotions also tend to grab our attention.
• B) everyone has a schema for emotions, but not everyone has a schema for the products advertised.
• C) emotions are always more memorable than other kinds of information.
• D) emotions help us fill in the blanks about the product in the short time interval of the ad.

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Definitions:

Accessibility

The ease with which information, services, or facilities can be reached or used by people.

Meditation

A practice where an individual uses a technique, such as mindfulness, or focusing the mind on a particular object, thought, or activity, to achieve a mentally clear and emotionally calm state.

Centeredness

A state of being calm, composed, and focused, maintaining emotional balance and awareness of oneself.

Empathic Process

A psychological process involving the capacity to recognize and, to an extent, feel the emotion that another person is experiencing.