The Logical, Fact-Based Approach Is Used in Advertisements Most Effectively

question 101

Multiple Choice

The logical, fact-based approach is used in advertisements most effectively when the basis of the attitude is __________ and __________.

• A) cognitive; the problem the product can solve is important to viewers
• B) cognitive; viewers are likely to be paying attention to the ad
• C) affective; strong arguments for why people should use the product are available
• D) affective; people are motivated to pay attention to the ad

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Definitions:

Constrained Resources

Resources in limited supply that restrict the ability of an organization to produce goods or services or achieve desired outcomes.

Linear Programming

A mathematical modeling technique used for optimization of a linear objective function, subject to linear equality and inequality constraints.

Sensitivity Analysis

A technique used to determine how different values of an independent variable will impact a particular dependent variable under a given set of assumptions.

Linear Programming

A mathematical method used for achieving the best outcome (such as maximum profit or lowest cost) in a mathematical model whose requirements are represented by linear relationships.