Based on the Studies Conducted by Nolan and Colleagues (2008)

question 151

Multiple Choice

Based on the studies conducted by Nolan and colleagues (2008) and Goldstein and colleagues (2008) , which approach seems to be most effective at motivating people to behave in ways that are more environmentally friendly?

• A) operant conditioning
• B) informational social influence
• C) cognitive dissonance
• D) guilt and fear appeals

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