Complete the Following Using the Terms Listed

question 129

Multiple Choice

Complete the following using the terms listed.
-_____ consists of displays or demonstrations that promote products when and where consumers buy them.

• A)breakeven analysis
• B)promotional mix
• C)Volume objectives
• D)Institutional advertising
• E)discount pricing
• F)Creative selling
• G)Point-of-purchase advertising
• H)skimming pricing
• I)pushing strategy
• J)penetration
• K)integrated marketing communications
• L)cooperative advertising
• M)odd pricing

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Definitions:

Selling Virtually

Refers to the process of selling products or services through online platforms, without the need for physical interaction between buyer and seller.

Joint Venture

A business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task, project, or any other business activity.

Global Market Entry

Strategies and methodologies businesses use to enter international markets, including exports, franchising, and direct investment.

Frito-Lay's

A subsidiary of PepsiCo that manufactures and sells a wide range of snack foods including chips and crisps.