Fiona Has Initiated a Project to Establish a Company Website

question 120

Multiple Choice

Fiona has initiated a project to establish a company website for interactive electronic commerce that encourages customers to provide the company with information on their purchase decision factors,post-purchase evaluations,lifestyles,and future expectations for service.Fiona plans to use the Internet for ________.

• A)market segmentation
• B)end-use segmentation
• C)organization marketing
• D)relationship marketing

---

Definitions:

Organic Condition

A medical condition that arises from or is related to physiological or bodily organ dysfunction.

Joseph Renzulli

An educational psychologist known for his work on the identification and development of gifted and talented children.

Eminence

A position of great distinction or superiority in a particular field or industry.

Exceptional Ability

An extraordinary capacity or skill in a specific area beyond what is considered normal.