Luke Works as a Marketing Researcher and Goes Online to Obtain

question 84

Multiple Choice

Luke works as a marketing researcher and goes online to obtain information from government publications for census data and demographics.What type of data is Luke researching?

• A)Internal data
• B)Peripheral data
• C)Secondary data
• D)Primary data

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Definitions:

Type of Power

Refers to different forms of influence someone can have over others, including coercive, legitimate, expert, referent, and reward power.

Referent Power

A form of influence based on the leader's or individual's ability to attract others and build loyalty through charisma or personal traits.

Fashion Statement

An item or way of wearing clothes that shows a bold expression of personal style or opinion.

Brand Community

A group of consumers who share a common interest in a specific brand and interact with each other about this brand.