Examlex
In the consumer decision-making process,the buyer is the person who ultimately makes the buying decision.
Cognitive Dissonance
The psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes, leading to changes in belief or behavior to reduce the discomfort.
Elliot Aronson
An influential psychologist known for his research on social influence, group dynamics, and the theory of cognitive dissonance.
Theory of Planned Behavior
A psychological theory that links one's beliefs and attitudes towards behaviors to their actual behavioral intentions and actions.
Theory of Reasoned Action
A theory that suggests individuals' behavioral intentions are shaped by their attitudes toward the behavior and subjective norms surrounding it.
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