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Linear programming problems cannot have multiple objectives
Preference Rules
Guidelines or criteria used by individuals to make choices or decisions between alternatives based on personal likes or dislikes.
Evoked Set
A group of relevant brands that a prospective consumer is favorably familiar with when considering a purchase decision.
Functional Risk
The potential for a product or service to fail to meet expected performance standards or fulfill its intended purpose, leading to dissatisfaction or loss.
Gender Specific
aspects, behaviors, or attributes that are distinctly associated with a particular sex.
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