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The difference between substitute and complementary products may be summarized as follows:
Actor-Observer Effect
A cognitive bias in which people attribute their own actions to external factors while attributing others’ actions to their personal traits or dispositions.
Individuation
The development of an individual's sense of self and distinct identity through psychological, emotional, and spiritual growth.
Discrimination
Unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex.
Attitude-Discrepant Behavior
Behavior inconsistent with an attitude that may have the effect of modifying an attitude.
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