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Another Important Measure of Web Success Is the Conversion (Or

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Another important measure of Web success is the conversion (or browse-to-buy)ratio,which measures the proportion of visitors to a site who actually make a purchase.


Definitions:

Material Information

Any information that could influence an investor’s decision to buy, sell, or hold securities, deemed essential by securities laws for making informed financial decisions.

Antispam Law

Legislation aimed at preventing unwanted or unsolicited emails by setting standards for the sending of commercial emails, establishing requirements for commercial messages, and giving recipients the right to have emails stopped from being sent to them.

Federal Law

Laws enacted by the national government of a country, which apply to all its regions and citizens.

E-mail Ads

Digital advertisements sent through electronic mail to promote products or services.

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