A Small Company's Promotional Goals May Include Creating a Brand

question 82

True/False

A small company's promotional goals may include creating a brand image,persuading customers to buy,and/or to develop brand loyalty.

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Definitions:

Financing Activities

Transactions with creditors and investors used to fund a company through borrowing or selling equity.

Return on Assets

A financial ratio that indicates how profitable a company is relative to its total assets, measuring how efficiently assets are used to generate profit.

Net Income

The amount of money a corporation earns post all deductions for taxes and expenditures from its income.

Total Assets

The sum of all assets owned by a company, including cash, investments, equipment, and property, as recorded on the balance sheet.