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For Mathematical Convenience,assuming That People Are Fully Rational and Self-Interested

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For mathematical convenience,assuming that people are fully rational and self-interested


Definitions:

Personal Selling

A marketing approach involving direct interaction between a salesperson and a potential buyer to influence the latter's purchase decision.

Mass Production

The manufacturing of large quantities of standardized products often using assembly lines or automated technology, which can lead to economies of scale.

Product Orientation

A business approach that focuses on improving and selling a product without prioritizing customer needs or market demands.

Consumer Orientation

A business approach that prioritizes identifying and satisfying the preferences, needs, and expectations of consumers.

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