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Store Lighting
The strategic use of illumination in retail environments to influence mood, behavior, and purchasing decisions.
Physical Store Characteristics
Features and attributes specific to brick-and-mortar retail environments that influence consumer perceptions and behaviors.
Online Shopping Tools
Digital solutions or services designed to enhance the consumer's e-commerce experience, ranging from comparison tools, virtual try-ons, to customer reviews.
Social Shopping
Refers to the use of social network platforms to share, recommend, and discuss products before making a purchase decision.
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