The Best Way to Persuade an Audience to Do Something

question 70

Multiple Choice

The best way to persuade an audience to do something is to

• A)convince them that their existing motivations are unreasonable.
• B)change their motivation by suggesting that they are unsophisticated.
• C)align your message with their existing motivation.
• D)use scare tactics to describe the consequences of failing to do what you have asked.
• E)shame them into doing what you want.

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Definitions:

International Outcry

A widespread public reaction of outrage or indignation that transcends national borders, often in response to human rights violations or humanitarian crises.

Ethel Rosenberg

A American woman convicted and executed in 1953 for conspiracy to commit espionage, accused of passing atomic secrets to the Soviet Union with her husband Julius Rosenberg during the Cold War.

Clemency

A mercy or leniency granted to a convicted individual, often resulting in a reduction of their punishment.

Dwight Eisenhower

The 34th President of the United States (1953–1961), who was a five-star general in World War II and served as Supreme Commander of the Allied Expeditionary Forces in Europe.