The Key to a Successful Action Phase in the AIDA

question 8

Multiple Choice

The key to a successful action phase in the AIDA model is

• A)getting readers to change their minds.
• B)increasing the audience's awareness of your product or service.
• C)making the action you propose simple and easy.
• D)creating a win-lose situation,with you as the winner.
• E)reproaching the audience for not taking action sooner.

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Definitions:

RFP Process

Stands for Request for Proposal process, a step-by-step approach through which an organization solicits bids from potential suppliers or service providers for a specific project or procurement.

Vendor Performance

The assessment and review of a supplier's delivery of goods or services against agreed-upon metrics and standards.

Business-To-Business Buying

The process by which businesses purchase goods or services from other businesses for use in production, operations, or resale.

RFP

An acronym for Request for Proposal, a document that solicits proposal, often made through a bidding process, by an agency or company interested in procurement of a commodity, service, or valuable asset.