When Responding to Rumors and Countering Negative Information in a Social

question 38

Multiple Choice

When responding to rumors and countering negative information in a social media environment,a company should not

• A)engage customers early and often.
• B)monitor online conversations.
• C)rely on its reputation to protect it.
• D)respond appropriately and professionally.
• E)evaluate any negative messages.

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Definitions:

Auditory Traces

Memory traces of auditory information that are believed to persist in the brain for a brief period after the auditory stimulus has ended.

Short-term Memory

The ability to retain a limited amount of data in a readily accessible, active condition for a brief duration.

Busy Signal

A repeating tone or signal on a phone line indicating that the line is currently engaged in another call and unavailable.

Implicit

Information or knowledge that is understood or learned without being overtly expressed or declared.