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Retailer Branding
The process by which retailers create a distinct identity in the customer's mind, often including a unique name, symbol, or design, that differentiates their offerings from competitors.
Multiproduct Branding
A branding strategy where a company uses the same brand name across a variety of its products to create a unified brand image.
Multibranding
A strategy where a company markets multiple brands within the same product category, catering to different consumer segments.
Private Branding
A strategy where products are manufactured and sold under the retailer's brand name, rather than the producer's brand.
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