The Perception Gap Is the Difference Between What Is,in Fact,delivered

question 36

True/False

The perception gap is the difference between what is,in fact,delivered and what customers perceive they have received.

---

Definitions:

Comparative Advertising

Comparative advertising involves an advertising strategy where a brand compares its product directly with competing products, emphasizing its advantages to influence consumer preference.

Emotional Appeal

A persuasive technique used in marketing and advertising that targets the audience's emotions to create a connection with the product or brand.

Cognitive Differentiation

The ability to distinguish between different concepts, ideas, or objects, reflecting a level of cognitive complexity and mental flexibility.

Source Characteristics

Traits or attributes of the communicator or source of information that influence the persuasiveness and effectiveness of a communication message.