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Customers Remain Loyal to a Firm Because They Experience Relational

question 14

True/False

Customers remain loyal to a firm because they experience relational benefits.


Definitions:

Social Identity

The perception of oneself shaped by one's affiliations with various groups.

Other-race Effect

A psychological phenomenon where individuals are better at recognizing faces of their own race than those of other races.

Self-esteem

An individual's subjective evaluation of their own worth, including feelings of confidence, respect, and self-acceptance.

Selectively Attend

The ability to focus on a specific stimulus while ignoring and dismissing irrelevant or distracting information.

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