Backward Integration Involves

question 63

Multiple Choice

Backward integration involves

• A) performing industry value chain activities previously performed by suppliers or other companies engaged in earlier stages of the value chain.
• B) Linking with businesses within the array of value chain activities to eliminate competition and broaden the product offering.
• C) capitalizing on company's underutilized managerial capabilities for achieving greater synergistic cost advantages.
• D) reducing the opportunity for achieving greater product differentiation.
• E) developing new skills and business capabilities.

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