Strategies for Successful E-Commerce Efforts Should Include All of the Following

question 97

Multiple Choice

Strategies for successful e-commerce efforts should include all of the following except ________.

• A)focusing on a niche market
• B)developing a community of customers
• C)attracting visitors by giving away "freebies"
• D)adding value to recipients by sending spam e-mail

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Definitions:

Future Value

The amount to which some current amount of money will grow if interest earned on the amount is left to compound over time.

Imperfectly Competitive

A market structure where individual firms have some control over the price of their products due to factors like brand differentiation and barriers to entry.

Future Value

The value of an investment or sum of money at a specified future date, calculated by applying a rate of interest or return.

Stock Portfolio

A collection of stocks owned by an individual or an institution, managed as a single entity with specific investment goals and strategies.