Which of the Following Statements Concerning a Company's Target Market

question 106

Multiple Choice

Which of the following statements concerning a company's target market is false?

• A)Marketing experts contend that the greatest marketing mistake small companies make is failing to clearly define the target market to be served.
• B)A "shotgun approach" to marketing (trying to appeal to everyone rather than to only a small market segment)is the most effective way to compete with large companies and their bigger marketing budgets.
• C)Small companies are usually better suited to pinpointing target markets that their larger rivals overlook or consider too small to be attractive.
• D)Most successful small businesses have well-defined portraits of the customers they are trying to attract.

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Definitions:

Inspiratory Reserve

The additional amount of air that can be inhaled after a normal inhalation, demonstrating the reserve capacity of the lungs.

Expiratory Reserve

The additional amount of air that can be expelled from the lungs after a normal exhalation.

Internal Nares

The internal nares, also known as the choanae, are openings at the back of the nasal cavity leading into the pharynx, facilitating airflow from the nose to the throat.

Nasal Cavity

The hollow space within the nose through which air flows, filtered, warmed, and humidified, also housing olfactory receptors.