When Applied as a Marketing Tool,the Internet Allows Entrepreneurs to Provide

question 83

Multiple Choice

When applied as a marketing tool,the Internet allows entrepreneurs to provide existing and potential customers with meaningful information:

• A)in a passive,one-directional manner.
• B)for those with advanced high-tech skills.
• C)in a complex and difficult-to-manage method.
• D)in an interactive rather than passive setting.

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Definitions:

Defect Rate

The number of goods produced that are outside the company’s boundaries of acceptable quality.

Tolerance Range

The boundaries a manager sets in determining the acceptable quality of a product.

Dispatching

The process of sending off goods or services to their intended destinations or assigning tasks to individuals.

Taxi Company

A business entity that provides transportation services to passengers via vehicles, such as cars or vans, often on a metered fare basis.