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James is a scientist for a local manufacturer that employs a large percentage of the small town where he lives. Until recently James has loved his job. However, it has been discovered that the company is releasing small amounts of toxins into the local river. James is extremely bothered by this information. Based on what you know about James, describe the cognitive dissonance that he is experiencing, and two ways that James might alter his behavior or attitude to reduce the dissonance.
Dopamine
A neurotransmitter involved in reward, pleasure, and motor function in the brain.
Attraction
The feeling of being drawn towards someone or something, often due to physical, emotional, or psychological factors.
Helen Fisher
An American anthropologist and human behavior researcher known for her work on romantic love, marriage, and the biology of attraction.
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