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Evolution Was First Proposed by

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Evolution was first proposed by

Understand how customer relationship management (CRM) systems can be used to anticipate customer needs.
Describe how B2B markets differ from B2C markets and the implications for marketing strategy.
Explain the concept of straight rebuy and its relevance for sales strategies.
Understand how heuristics influence schema selection in uncertain situations.

Definitions:

Diseconomies of Scale

The phenomenon where a firm's per unit costs increase as it increases production, typically due to inefficiencies.

Learning-By-Doing

Acquiring skills and efficiency in a task through direct experience or practice, often leading to reduced costs and improved performance over time.

Dominant Strategies

In game theory, a strategy that is best for a player in a game regardless of the strategies chosen by the other players.

Sequential Version

A process or model that is designed to occur or be executed in a specific order or sequence.

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