The Most Appealing Approaches to Differentiation Are

question 23

Multiple Choice

The most appealing approaches to differentiation are

• A) those that are the most costly to incorporate.
• B) those that match the differentiating features offered by rivals in the industry.
• C) those that can be made even more attractive to buyers via clever advertising.
• D) those that appeal to the most affluent consumers.
• E) those that are hard or expensive for rivals to duplicate and that also have considerable buyer appeal.

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Definitions:

Writing Requirement

A legal standard mandating that certain contracts or agreements must be in written form to be considered valid, often to ensure clarity and evidence of the terms.

Merchants

Business people or companies engaged in retail or wholesale trade of goods or services.

Statute of Frauds

A legal principle requiring certain contracts to be in writing and signed by the parties involved, ensuring enforceability.

Unconscionable

Refers to actions or terms in contracts that are so unfair or oppressive to one party that no reasonable or informed person would agree to them.