The Transnational Approach of a Firm Using a Think Global,act

question 61

Multiple Choice

The transnational approach of a firm using a think global,act local version of a global strategy entails

• A)producing and marketing a variety of product versions under the same brand name,with each different version being designed specifically to accommodate the needs and preferences of buyers in a particular country.
• B)little or no strategy coordination across countries.
• C)pursuing the same basic competitive strategy theme (low-cost,differentiation,best-cost,focused)in all countries where the firm does business but giving local managers some latitude to adjust product attributes to better satisfy local buyers and to adjust production,distribution,and marketing to be responsive to local market conditions.
• D)selling the company's products under a wide variety of brand names (often one brand for each country or group of neighboring countries)so that buyers in each country market will think they are buying a locally made brand.
• E)selling numerous product versions (each customized to buyer tastes in one or more countries and sometimes branded for each country)but opting to only sell direct to buyers at the company's website so as to bypass the costs of establishing networks of wholesale/retail dealers in each country market.

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Definitions:

Epidurals

A form of regional anesthesia involving an injection into the epidural space of the spine to block pain in a particular region of the body.

Behavioral Teratogens

Substances or exposures that can lead to developmental malformations or psychological issues due to prenatal exposure.

Couvade

A cultural practice in some societies where a man experiences some of the same symptoms and behavior of his pregnant partner.

Zygote

A zygote is the initial cell formed when two gamete cells are joined by means of sexual reproduction, marking the beginning of a new organism's development.