A Blue Ocean Strategy

question 50

Multiple Choice

A blue ocean strategy

• A)is an offensive attack used by a market leader to steal customers away from unsuspecting smaller rivals.
• B)involves a preemptive strike to secure an advantageous position in a fast-growing market segment.
• C)works best when a company is the industry's low-cost leader.
• D)offers growth in revenues and profits by discovering or inventing a new industry or distinct market segment that renders rivals largely irrelevant and allows a company to create and capture altogether new demand.
• E)involves the use of highly creative,never-used-before strategic moves to attack the competitive weaknesses of rivals.