When Composing an Online Sales Message, Where Should You Place

question 4

Multiple Choice

When composing an online sales message, where should you place important or appealing facts, features, or information?

• A)toward the end of the message so that you can create suspense as you lead up to it
• B)in the middle, similar to the body paragraphs of a letter
• C)early in the message, so that it catches the reader's attention
• D)in the subject line of the e-mail

---

Definitions:

Efficiency

The ability to accomplish a task or objective with the least waste of time and effort; the effectiveness of productive effort.

Competitive Strategy

is an organization's approach to gaining an advantage over its competitors, typically through innovation, efficiency, quality, or customer service.

Leading-Edge Products

Products that are at the forefront of technology and innovation, offering new and advanced features.

Strategy Formulation

The process of developing the set of actions and decisions required to achieve organizational goals and compete in the marketplace.