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Given the American economy's basic objective of meeting consumers' needs as THEY-the consumers-see them, it is sensible to evaluate our MACRO-marketing system in terms of:
Labor Supply Curve
A graphical representation showing the relationship between the quantity of labor willing to work and the wage rate.
Indifference Curves
A graphical representation used in economics to show different combinations of two goods that give a consumer equal satisfaction and utility.
Utility Maximizes
The behavior of consumers to obtain the greatest satisfaction from their choices, given their resources.
Substitution Effect
The change in demand for a good or service caused by a change in its price, making consumers choose alternatives.
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