A S.W.O.T. Analysis Can Help a Marketing Manager

question 79

Multiple Choice

A S.W.O.T. analysis can help a marketing manager:

• A) develop a competitive advantage.
• B) define what business and markets the firm wants to compete in.
• C) narrow down to a specific target market and marketing mix from the many alternatives available.
• D) see the pros and cons of different possible strategies.
• E) all of these alternatives are correct.

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Definitions:

Period

A length of time in financial accounting, often used to report earnings or track expenses, such as a quarter or fiscal year.

Days' Sales

A financial metric measuring the average time in days that a company takes to sell its inventory, indicating the efficiency of its sales and inventory management.

Raw Materials Inventory

The stock of base materials used in the manufacturing process before being processed into finished goods.

Inventory Turnover

A ratio showing how many times a company's inventory is sold and replaced over a period, indicating the efficiency of inventory management and sales performance.