When Developing a Marketing Plan for a New Product That

question 186

Multiple Choice

When developing a marketing plan for a new product that is about to enter the market introduction stage of its product life cycle, a marketing manager should:

• A) plan to change the marketing strategy every six months.
• B) choose the best possible marketing strategy and stay with it throughout its product life cycle.
• C) plan to sell the product until its whole life cycle is over.
• D) plan to change the marketing strategy as the product moves through its life cycle.
• E) change the marketing strategy only when the market environment changes.

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Definitions:

Fight-Or-Flight

A physiological response to perceived threats, preparing the body to either confront or flee from the threat.

Thalamus

A neural structure serving as a conduit for signal transmission of sensory data to the cerebral cortex.

Optimal Level

Optimal level refers to the most favorable point or degree of something for achieving a specific result or condition.

Arousal

A physiological and psychological state of being awake or reactive to stimuli, often associated with increased activity in the nervous system.