When Developing a Marketing Plan for a New Product That

question 186

Multiple Choice

When developing a marketing plan for a new product that is about to enter the market introduction stage of its product life cycle, a marketing manager should:

• A) plan to change the marketing strategy every six months.
• B) choose the best possible marketing strategy and stay with it throughout its product life cycle.
• C) plan to sell the product until its whole life cycle is over.
• D) plan to change the marketing strategy as the product moves through its life cycle.
• E) change the marketing strategy only when the market environment changes.

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Definitions:

CS-CR Association

The learned association between the conditioned stimulus (CS) and the conditioned response (CR) in classical conditioning.

Pavlovian Conditioning

The association of a response with an environmental event as the result of pairing that event (conditioned stimulus, or CS) with a biologically significant event (unconditioned stimulus, or UCS).

Operant Conditioning

When a specific response produces reinforcement and the frequency of the response determines the amount of reinforcement obtained.

Learned Helplessness

A condition in which an individual learns to feel powerless and stops trying to change or escape a negative situation due to past failures.