A Computer Store Regularly Advertises a Very Low Price for a Well-Known

question 142

Multiple Choice

A computer store regularly advertises a very low price for a well-known brand of disks. When the customers come in, however, the salespeople point out the disadvantages of this particular brand and try to persuade them to buy other disks at much higher prices. This retailer is using:

• A) bait pricing.
• B) odd-even pricing.
• C) psychological pricing.
• D) leader pricing.
• E) price lining.

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Definitions:

Change Behavior

The process by which individuals alter their habits, actions, or reactions based on new information or a desire for improvement.

Stage Theories

The conceptualization that development or progress occurs through distinct and sequential stages.

Uniform Interventions

Standardized methods or procedures applied consistently in a research or clinical setting.

Continuum Theories

Theories that suggest changes or phenomena occur gradually over a continuum rather than being divided into distinct categories.