When Setting a Price Level Policy,a Good Marketing Manager Knows

question 91

Multiple Choice

When setting a price level policy,a good marketing manager knows that

• A) introductory price dealing usually does not increase sales.
• B) a penetration price makes the most sense when there is a large "elite" market.
• C) a "skimming" price may lead to low profits if demand is very elastic.
• D) it's easy to raise prices if the initial price is too low.
• E) none of these alternatives is correct.

---

Definitions:

Expiration Date

In finance, the date at which a derivative contract such as an option or futures agreement ceases to exist.

Tax-Exempt Bonds

Bonds issued by government entities that offer interest payments not subject to federal income tax, and in some cases, state and local taxes.

Yield

The income return on an investment, such as the interest or dividends received, expressed as an annual percentage based on the investment's cost, its current market value, or its face value.

Taxable Bonds

Bonds whose interest payments are subject to federal, state, or local income taxes.