Sales Promotion Activities

question 147

Multiple Choice

Sales promotion activities:

• A) can usually be implemented quickly and get results sooner than advertising.
• B) may be aimed at final consumers, intermediaries, and/or a firm's own sales force.
• C) cost more than the total expenditures on advertising.
• D) are currently a weak spot in many firms' marketing strategies.
• E) All of these alternatives are correct.

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Definitions:

Consultative

A style or approach that involves seeking input, feedback, or expertise from others before making decisions or implementing changes.

Group Decisions

Determinations made collectively by multiple individuals, often leading to outcomes that reflect the group's consensus or majority.

Participate

To take part or become involved in an activity or event.

Job Satisfaction

The level of contentment employees feel towards their work, influenced by factors such as work environment, compensation, and job nature.