Reminder Ads Come Under Which Stage of the Adoption Process

question 188

Multiple Choice

Reminder ads come under which stage of the adoption process in advertising?

• A) Awareness
• B) Interest
• C) Evaluation and trial
• D) Confirmation
• E) Decision

---

Definitions:

Equity Theory

The idea that people are motivated to maintain a sense of fairness or equity, whereby both partners feel that the proportion of outcomes (rewards) to inputs (costs) that each receives is roughly equal.

Social Hierarchy

The organization of individuals within a society that is ranked from higher to lower based on power, status, or other criteria.

Infatuation

A state of intense but short-lived passion or admiration for someone or something, often without a deep understanding or commitment.

Insecurely Attached

A type of attachment style characterized by anxiety and uncertainty in relationships, often resulting from inconsistent caregiving in early development.