Behavioral Targeting

question 267

Multiple Choice

Behavioral targeting

• A) tries to place ads on websites that are designed to appeal to the firm's target market.
• B) decides how the messages will reach the target audience.
• C) allows advertisers to pay only when a customer clicks on the ad and links to the advertiser's website.
• D) tries to reach target customers who are actually interested in what the firm has to communicate.
• E) delivers ads to consumers based on previous websites the customer has visited.

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Definitions:

General Feeling

A widespread or common emotion or opinion among a group of people.

Too Much Pressure

A condition in which an individual faces excessive demands or stresses from work or other responsibilities.

Sources of Satisfaction

Factors or elements that contribute to an individual's happiness and contentment in the workplace, such as job security, salary, work-life balance, and recognition.

Opposite of Overload

Underload, which occurs when an individual has insufficient work or too few challenges, leading to boredom or lack of engagement.