Regarding Measuring Advertising Effectiveness, Which of the Following Statements Is

question 200

Multiple Choice

Regarding measuring advertising effectiveness, which of the following statements is FALSE?

• A) Advertising effectiveness is easily measured by looking at the sales results.
• B) Managers probably should pretest advertising rather than relying only on the judgment of advertising "experts."
• C) If specific advertising objectives are set, then marketing research can help evaluate the effectiveness of ads.
• D) Some advertisers are now demanding laboratory or market tests to evaluate effectiveness.
• E) No single research technique has proven most effective.

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