Customer Service Is Different from the Service That Is Part

question 171

True/False

Customer service is different from the service that is part of the product that a customer buys because it usually involves a breakdown in some aspect of the marketing mix.

---

Definitions:

Vulnerable

Open to harm, damage, or attack; susceptible to emotional or physical injury.

Pressure To Conform

The social influence exerted on individuals to behave in a way that is acceptable or typical of a particular group or society.

Architect

An expert who creates architectural designs for buildings and often oversees the building process as well.

Doctor

A professional who is qualified to treat people who are ill, typically holding a degree in medicine.