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A major accounts sales force is used when a company wants to be certain that its most important customers get a special selling effort.
Communication Values
The principles and standards that influence how effectively individuals and organizations express ideas and information.
Expectations
Anticipated outcomes or standards that individuals or groups believe should be met in a given context.
Communication Style
The way in which an individual expresses themselves verbally and non-verbally when interacting with others.
Own Culture
The customs, traditions, and values of the society or community an individual identifies with or belongs to.
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