Identify the True Statement Pertaining to Publicity

question 100

Multiple Choice

Identify the true statement pertaining to publicity.

• A) It is any paid form of nonpersonal presentation of ideas, goods, or services by a sponsor.
• B) It is the main form of mass selling which includes only the use of traditional media.
• C) If a firm has a really new message, publicity may be less useful than advertising.
• D) Posting videos on YouTube and writing blogs are both ways a company can use publicity to its advantage.
• E) It tries to attract attention to the firm and its offerings by paying substantial media costs.