Which of the Following Statements About Promotional Expenses Is True

question 342

Multiple Choice

Which of the following statements about promotional expenses is true?

• A) People correctly think that promotion money gets spent primarily on advertising.
• B) The many ads that people see on the Web, in magazines and newspapers, and on TV are impressive and inexpensive.
• C) All the special sales promotions add up to less money than advertisements.
• D) Firms spend more money on advertising than on sales promotion.
• E) Firms spend less money on advertising than on personal selling.

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Definitions:

Victor Vroom

A renowned management theorist known for his work on expectancy theory which explains how individuals choose behaviors based on expected outcomes.

Expected Level of Task Performance

The anticipated standard or degree of accomplishment that an individual or group should achieve in executing a specific task or duty.

Hard Work

The extensive effort and dedication put into tasks to achieve goals, often characterized by long hours and high levels of commitment.

Trait Theories

Theories in psychology and leadership that suggest certain personality traits or qualities are inherently linked to effective leadership or success.