If Customers Already Have a Positive Attitude About a Product

question 309

Multiple Choice

If customers already have a positive attitude about a product, which promotional objective would you recommend?

• A) Inform.
• B) Remind.
• C) Persuade.
• D) Educate.
• E) Change position.

---

Definitions:

Standard Deviation

A numerical index representing the variation or spread in a collection of data points or financial returns.

Sharpe Ratio

A measure used to evaluate the risk-adjusted return of an investment portfolio, calculated by subtracting the risk-free rate of return from the portfolio's return and dividing by the portfolio's standard deviation of returns.

Risk-free Rate

The theoretical rate of return of an investment with zero risk, often represented by Treasury bills.

Borrowing Rate

The interest rate or cost that a borrower pays to secure funds from a lender.