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In the _____ step of the new-product development process, a marketing manager evaluates how well the idea fits with the company's objectives.
Dispositional Optimists
Individuals who generally expect positive outcomes and believe that they are responsible for their own happiness.
Coping Strategies
Techniques or methods employed by individuals to manage and withstand stress or adversity.
Stressful Situations
Circumstances that trigger a state of tension or anxiety, which can result from various environmental, social, or personal factors.
Affective Intensity
The strength or degree of emotion a person typically experiences and expresses, which can influence their response to different situations.
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