If Members of the Target Market for an Apple IPad

question 192

Multiple Choice

If members of the target market for an Apple iPad do not initially recognize the brand name, but compelling advertising results in more members remembering the brand, we say the Apple iPad has achieved:

• A) brand rejection.
• B) brand preference.
• C) brand nonrecognition.
• D) brand insistence.
• E) brand recognition.

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Definitions:

Referendum

A referendum is a direct vote in which an electorate is asked to either accept or reject a particular proposal, which can be a new law, a policy change, or a constitutional amendment.

Recreational Marijuana

Cannabis used for enjoyment rather than for medical purposes, legalized in some jurisdictions under specific regulations.

Law Passed

The successful enactment of a bill into law after it has been approved by the legislative body and, usually, the head of the government.

Closed Primary

A type of primary election where only registered party members can vote to choose their party's candidates.