When Selling ____ Products, a Marketing Manager Should Recognize That

question 100

Multiple Choice

When selling ____ products, a marketing manager should recognize that consumers have low price sensitivity and the product should have widespread distribution near the probable point of need.

• A) homogeneous
• B) specialty
• C) emergency
• D) impulse
• E) regularly unsought

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Definitions:

Weber's Law

A principle in psychology that states the smallest change in a stimulus that can be detected is a constant proportion of the original stimulus's intensity.

Volley Principle

Principle addressing limitations of the frequency theory of hearing, stating that a cluster of nerve cells can fire neural impulses in rapid succession, producing a volley of impulses.

Perceptual Set

A predisposition or readiness to perceive something in a particular way.

Selective Attention

The process by which a person focuses on one stimulus or task while ignoring other stimuli, highlighting the capacity to prioritize cognitive processing.