Regarding Marketing Research

question 67

Multiple Choice

Regarding marketing research,

• A) when time is short and a decision must be made, it is better not to do a research project that can answer only some of the questions.
• B) a good researcher will understand the marketing problem as well as the technical details of marketing research.
• C) marketing managers really don't have to know much about how to plan marketing research to use the results effectively.
• D) most large companies don't use outside research specialists.
• E) the marketing manager is usually too involved to be objective, so a research specialist should define the problem.

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Definitions:

Group Tasks

A set of responsibilities or activities assigned to a group to be completed collaboratively.

Basic Group Goals

Fundamental objectives pursued by a group, such as task completion, member satisfaction, or effective decision-making, that guide their activities and interactions.

Extended Period

A lengthy duration of time that is longer than usual or expected, often referring to timelines for projects or significant tasks.

Social Group

A collection of individuals who interact with each other, share similar characteristics, and collectively have a sense of unity.