The Most Difficult and Important Step in the Scientific Approach

question 204

Multiple Choice

The most difficult and important step in the scientific approach to marketing research is:

• A) defining the problem.
• B) interpreting the data.
• C) solving the problem.
• D) analyzing the situation.
• E) getting problem-specific data.

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Definitions:

Specific

Clearly defined or identified; precise or particular in detail.

Step-By-Step Sequence

A detailed process or set of instructions presented in a clear, logical order to follow in order to achieve a specific outcome or complete a task.

Interpretation

The action of explaining the meaning of something or presenting one's own conception of a piece of information or artwork.

Critical Thinking Skill

The ability to logically analyze facts, generate and organize ideas, defend opinions, make comparisons, draw inferences, evaluate arguments, and solve problems.