Focus Groups

question 220

Multiple Choice

Focus groups:

• A) Are usually composed of 10-15 people as participants.
• B) Yield results that are largely dependent on the viewpoint of the researcher.
• C) Always do a good job of representing the broader target market.
• D) Are expensive compared to other marketing research methods.
• E) Are conducted in a formal group setting.

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Definitions:

Metabolism

The set of life-sustaining chemical reactions in organisms for converting food to energy, building proteins, and eliminating waste products.

Predisposed

Having a tendency or inclination to something in advance, often referring to genetic or environmental factors leading to certain diseases or behaviors.

Calories

Units of energy used to measure the amount of energy food provides to the body.

Processed Foods

Foods that have been altered from their natural state, often through methods like canning, freezing, refrigeration, dehydration, and packaging, to enhance preservation, flavor, or convenience.